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BACnet Interest Group Europe News

How BIG-EU’s Social Media Strategy Boosts

Reach, Knowledge, and Community

Die BACnet-Community verbinden – ein

Posting nach dem anderen

BACnet stands for communication – and Sharing Knowledge – with Style As one member once said, “BACnet is not just a
that’s precisely what BIG-EU is all about. protocol – it’s the people who make it possible.”
Wie die Social-Media-Strategie der More and more of our posts are focused on This sentence reflects our communication. We
BIG-EU Reichweite, Wissen und Gemein- building knowledge. From new publications like post, we explain, we celebrate – and above all,
schaft fördert the BACnet Cybersecurity Guide or the GEG we listen.
White Paper 2024 to explaining interoperability
As the European voice for BACnet, our goal is to testing at Plugfest, every post has one goal: to What’s next?
promote interoperability, knowledge sharing, and educate, empower, and connect!
innovation in the field of building automation. But BIG-EU will continue to invest in its social
technological excellence alone does not create We don’t replace standards – we explain them. media presence in the future. We are planning
a community – it is created through visibility, We don’t duplicate documents – we make them new technical content in collaboration with the
interaction, and a shared understanding. accessible. And we promote the dialogue that working groups, an expansion of our strategies,
distinguishes BACnet as a community project. and lots more insights. We also want to showcase
Since 2024, BIG-EU has significantly increased more voices from our membership – and thus
its online reach. In May 2025, we surpassed the Community – the Foundation of BACnet further highlight the diversity and expertise of
3,000 follower mark on LinkedIn – representing our community.
a 42.9% increase within a year. Impressions The success of BACnet depends not only on
also rose by over 50%, and the engagement technical stability, but also on the network behind BACnet communicates not only with devices,
rate grew by 48.7%. These figures show that it. Manufacturers, system integrators, facility but also with you. If you’re not following us yet,
our content is reaching the community – and managers, and students – everyone benefits LinkedIn and Instagram are not far away.
creating real added value. from an active community. Our posts make this
connection visible and strengthen it. Comments, Because communication is not just what BACnet
But it’s not just about numbers. It’s about reposts, and mentions show that our followers makes possible – it is our common foundation.
fostering a vibrant, informed, and connected are not silent consumers, but active contributors. 
community. We strive to do this not only at trade
shows and our own events such as Plugfest or
the BACnet Forum, but also throughout the year
on our social media channels.

From Technical Protocol to Human History

Our goal is to make the people behind BACnet
visible – the developers, engineers, project
managers, and visionaries who bring the open
protocol to life. With formats such as “Who’s
Who,” we regularly introduce experts who shape
the working groups and direction of BIG-EU.
These posts regularly generate high levels of
interaction – a clear sign of the community’s
interest in personal stories and professional
motivation.

We also report on key events such as ISH, Light
+ Building, Plugfest, and our meetings, as well
as our own events. Reels and stories provide
exclusive behind-the-scenes insights – from
award ceremonies and expert panels to the energy
of the discussions at the heart of the action.

60 BACnet Europe Journal 43 09/25